BOSS by NOVUS World Premiere
BOSS by NOVUS | Unlock the BOSS Carbon Code
Be one of the world's first to experience the fusion of fashion and motion, the lifestyle innovation from NOVUS & HUGO BOSS, in Mallorca.
Experience the NOVUS One “BOSS EDITION” in an exclusive secret launch at the eFoil Riders Experience Center in Port Calanova and test the NOVUS One series Lightbikes and the electric toys from eFoil Riders during the day.
EXCLUSIVE INVITE
Our new e-mobility partner NOVUS, the German manufacturer of electric urban Lightbikes, combines the advantages of e-bikes, scooters & motorcycles and is bringing the world's coolest two-wheeler first to Mallorca this summer.
On July 26, NOVUS will not only launch their series lightbikes with us as their official retail & service partner in the Balearic Islands, but also invites you to an exclusive preview of the new lifestyle icon in urban areas.
Experience the secret launch of the NOVUS One BOSS EDITION in the eFoil Riders Experience Hub in Port Calanova. Experience how NOVUS & HUGO BOSS are writing history by merging fashion and motion.
DAYTIME LIFESTYLE EXPERIENCE
Come to the eFoil Riders Experience Center between 10am and 8:30pm and get an exclusive preview look at the NOVUS One BOSS EDITION. You can meet the NOVUS team, go on guided test rides to experience the futuristic Lightbikes in Calanova. Come by for a test ride or just hang out with the HUGO BOSS, eFoil Riders, NOVUS team and the club members.
GET-TOGETHER & HISTORY INSIGHTS
Be back by 8:30pm or stay until BOSS & NOVUS introduce the limited NOVUS One BOSS EDITION, the world's first full carbon fashion bike, in a historic moment. Never before has carbon been used as both a structural element of a vehicle and a brand symbol.
NEVER BEFORE HAS SUCH AN ICONIC DESIGN BEEN SEEN ON THE STREETS. BOSS & NOVUS ARE SETTING A NEW STANDARD IN URBAN LIFESTYLE, AND YOU'LL BE THE FIRST TO EXPERIENCE THE BOSS EDITION AND DIVE INTO ITS CREATION STORY WITH ITS DESIGNERS.
choose your Ride
